Analysing The Fictional Brief (this is Mr Knight everything he says is fictional)

It's Shoe

So, clearly, this is - indeed - a brief. As we can see it calls for an advert for 8-14-year-olds to promote some shoes, and as such it needs to be made in such a way so as to appeal to these little scallywags. Research will need to be conducted into what these people like as when I was that age I was already becoming a grumpy old pensioner.

Pictured: Me, age 12:

But I assume they like optimistic pop music and colourful graphics. They need to think they look very cool in such a way that makes young adults cringe and old people say 'aw'. The problem is that the cool kids these days are too busy vaping in the toilets (Travis).
Don't try and be too hip because we will obviously just look incredibly out-of-touch and, to put it bluntly, cringe. In short, don't try and make TikToks. But that doesn't even matter anyway because we're just making one advert we're not an entire marketing department. I've been brainwashed by Fake Chris.

Also I thought maybe I was just different but Mr Knight has just validated my suspicion that 8-year-olds are very different to 14-year-olds, so this is a painfully broad target audience. What kind of fools are running this company? But yes we need to not be patronising to 14-year-olds while also being suitable for the 8-year-olds.

We need actors who are in the same age range, so we need parental involvement we can't just grab children off the streets and Mr Knight will be annoyed if we just secretly film Travis for this.

We've got to do all of this in 20-40 seconds. How hard can it possibly be?
We also need to do the paperwork to figure out where we can realistically safely film this that's still a big open outdoor space, and we have to do all of this in 5 weeks. Are Jane and Chris running this with their garbage suspicions that we have tons of free time to throw at things?

Class Notes:

Video:

•Appeal to the target audience of 8-14

•Parental consent for actors

•Secondary appeal to parents – they’re the ones with the money to buy the shoes

•Appeal to a wide audience in a short time frame (20-40 seconds)

•Risk assess the location (especially as young actors are involved)

•Quick 5-week turn around.

Website:

•Has to reflect that advert – advert has to be done first

•Easy to use/navigate

•Appeal to young people

Potential Problems:

Every time we breathe Luke will have a panic attack that the tower of London is going to kill his non-existent levitating cat.

As I mentioned, we have to deal with parental paperwork, the shoes have to not fall apart and have to be poorly repaired using staples, and the filming locations need to be safe.

Travis might try and contribute without us noticing and as is company policy this is not allowed.

Also deal with the copyright of the music you're using.

Never work with children or animals. In other words youths can be unreliable especially when you're filming with them in fields (COUGH JOHNSON COUGH). This might take longer to shoot than with adults.

Also every time you do something you have to go and get it okay-d by the big executive higherups at Knight-Higgs Shoes, the massive conglomerate with a stranglehold on the children's shoe industry.

It also has to appeal to the parents, as they're the ones with the funds. If the children are being active and doing exercise and not committing tax fraud they'll like this. We don't want to risk going into lawsuit territory here.

Class Notes:

Designer footwear for kids – advert has to be high-end, but also be fun for children.

Young actors potentially not as reliable – may slow down the shoot

5 weeks is a quick turnaround for something like this

Has to appeal in some way to adults who will be spending the money

Can’t show dangerous things that children might imitate

Targeting and established brand at a whole new audience

Crowded market

Only target audience detail is age – have to appeal to gender, ethnicity, etc

Additional Important Preliminary Notes:

Gibby is a fraud.

HECK YEAH IT'S THE SHOES ONE

           Angie, Creative Director

So Jeff is doing something and Knighty Boi and Higgsteriño are making shoes for children like Travis.

We have no idea what we are doing, so nothing changes really.

I am so tired due to my sleep being as ruined as Luke's roast over the last few days.

I wonder how Mr Sir will word the complaint about this bit on the progress spreadsheet.