Blue Sky Thinking

This is when you throw everything at a flip chart and there are no bad ideas. Well there are bad ideas you just only get rid of them later. Throw a tennis ball around and everyone has to say an idea. That sounds horrible.

Mr Higgs has also noticed that currency doesn't exist in the world of sofa adverts and they instead just list the numbers in the price. I'm pleased about this.

Let's blue sky thinking the brief. Yes it's a verb now.

It's wonderful isn't it? Look at all of those ideas of varying and questionable quality.

Let's narrow this down:
Spider-Man cross-promotion
Rowan Atkinson, Nick Cage and Ryan Reynold (just the one) in some capacity

Overly happy family

Music video

"It's not just a shoe, it's a Knight-Higgs shoe"

Pathetic fallacy

Squidward

Sports