Mood Boards

This is all about the graphic design.

These are the thing where you combine many relevant images, colour palettes and other such visual assets to give you some ideas to influence your ideas later on.

They allow the team and client to explore and make judgements about the overall aesthetic.

Good judgements at this phase can help the product appeal to its target audience and connect to or stand out from competitor products (e.g. a luxury car advert that has a recognisable feeling in its choice of imagery and text, which is specific to luxury car adverts in general; a website for a new bar that 'feels' more quirky and character-ful than those for others in the same town.)

Knight-Higgs Shoed Board: