Unit 2 Electric Boogaloo - Pre-Production and Planning

Merry Christmas, have a schedule

The production of a media product will require permission from a number of sources in order to be successful. Without this permission, legal issues could arise that will cost money and even prevent the product from being completed. Gaining permission will require the use of a variety of forms that can be given to the people involved. The forms that will be needed include: Individual release form - Personnel working for a media production company will need to sign over the rights to their work as part of either their contract or as a separate document. When an individual produces an item, they may need to release the intellectual property rights to that work. Consent form - when recording in a location where there are members of the public, permission will be needed from individuals involved, allowing their images or voice to be used. This is also true when using actors; they need to give their consent for their image and/or voice to be used. Location form - the owner of a location w...

This is a set of factors that relate to the audience that you want to engage with your product. It can be broken down into the following: Socio-economic (NRS) Age Gender Ethnic Group Psychographics Geodemographics Sexual Orientation Mainstream vs Niche Socio-economic (NRS) This is concerned with how much an individual earns, together with their class: upper, middle or working. Generally, the higher your income the higher your social status. In relation to media products, the higher the income that an individual has then the higher their disposable income is. This means that they can afford to consume a greater variety and quantity of media products. Age The age than an individual is and the age group that they associate with greatly affects a product's development. For example, the age of the target audience will define the complexity of a product in relation to how it is controlled in terms of a computer game, or the language used in a comic or graphic novel. Age groups can be cle...

This is a four-step model used to organise thinking and planning in many areas of business. SWOT itself stands for (with an example scenario of CHS planning its strategy for the next few years): Strengths - These might be good exam results, the number and qualifications of the staff, good facilities etc. Weaknesses - If results are less good or there are problems with staffing or facilities, these may go here. Opportunities - Perhaps another nearby school might like to join our school group, or a newly-built housing estate offers the possibility to increase student applications, or there is an option to apply for extra funding or something. Threats - These could include difficulties caused by new government legislation, problems caused by changes to the local infrastructure (like roads etc), other schools if they are managing to be more successful and appealing and so on and so forth. and is a form of planning used to assess products and briefs to identify any challenges you may ha...

This is all about the graphic design. These are the thing where you combine many relevant images, colour palettes and other such visual assets to give you some ideas to influence your ideas later on. They allow the team and client to explore and make judgements about the overall aesthetic. Good judgements at this phase can help the product appeal to its target audience and connect to or stand out from competitor products (e.g. a luxury car advert that has a recognisable feeling in its choice of imagery and text, which is specific to luxury car adverts in general; a website for a new bar that 'feels' more quirky and character-ful than those for others in the same town.) Knight-Higgs Shoed Board:

A document used during the initial phase of planning, where thoughts and ideas can be linked together off a central hub. You write the ideas on the lines coming out of the middle, not at the end of the lines. That's spider diagrams. But nobody really cares about this difference apparently so oh well. You can also add additional related ideas splitting off from the initial lines, and colour code everything. They also allow you to link ideas between different branches of the lines. Why Mind Map? Allows for the development ideas following blue sky thinking. Can begin to explore which ideas are the best and most fruitful - which open up constructive possibilities and which don't. Can begin to explore various ways of developing ideas. Can identify ways that ideas might connect and combine. Knight-Higgs Shoes Mind Map: Knight-Higgs Shoes Mind Map in higher resolution but without the photo of the family from the advert for the Official Play Numberwang at Home Numberwang Board Game bec...

Why is interpreting a brief important?: Interpreting the client brief refers to the process of closely examining a client brief to ensure that everyone on the team involved in the creation of the final product is clear and on the same page about exactly what they have been tasked with creating. This generally avoids wasting time, effort and resources. The different types of brief requirements: Implicit - those implied from the brief. E.G. 'this is an advert for a product for children.' (implies that the advert has to appeal to both children and parents). Open - those which you can add some of your own input to. E.G. 'the product must feature Travis in some capacity.' Constraints - limitations. E.G. 'the advert must be exactly 30 seconds long.' Explicit - those which are needed exactly as specified. E.G. 'Travis must be shown on-screen for 12 seconds at once.' (Some of these are combinations of the requirement types, for example most constraints are a...

This is when you throw everything at a flip chart and there are no bad ideas. Well there are bad ideas you just only get rid of them later. Throw a tennis ball around and everyone has to say an idea. That sounds horrible. Mr Higgs has also noticed that currency doesn't exist in the world of sofa adverts and they instead just list the numbers in the price. I'm pleased about this. Let's blue sky thinking the brief. Yes it's a verb now. It's wonderful isn't it? Look at all of those ideas of varying and questionable quality. Let's narrow this down: Spider-Man cross-promotion Rowan Atkinson, Nick Cage and Ryan Reynold (just the one) in some capacity Overly happy family Music video "It's not just a shoe, it's a Knight-Higgs shoe" Pathetic fallacy Squidward Sports

Summary: Contractual brief - the type of brief in which a media company hires a client to complete a piece of work. They are contracted to work for the company for a certain time. The brief itself needs to be incredibly informative as the person partaking in the project doesn't normally work with the company. Also includes legal fun stuff. Negotiated brief - this brief is when two people meet in the middle to create a final brief. This incorporates both sides of ideas, and means both sides are able to input, meaning a stronger output is more likely. But this can cause conflict. Informal brief - this brief is more often verbal rather than written. It is less frequently used as it has a much higher likelihood of failure (Travis) thanks to there being nothing in writing. Like the Big Beat Manifesto. But there is a lot of scope for creativity here, as well as a lot bigger risk of being misunderstood. Tender brief - When the company send out an advert for clients to pitch their brief id...

Mr Sir is giving us past paper questions for some reason. Now he's making us mark our own work. Does this man not understand that I am incapable of doing this due to my crippling self-doubt? Hi Mr Sir. Make Luke do it. Heck wheel Travis out of the room and make him do it he's almost definitely doing nothing constructive in there as it is.

Director/Writer - will plan the advert (the pre-production guy). Will complete much of the pre-production process (script, storyboard) so that the rest of the cast and crew know what to do. They can also be burdened with the paperwork. Camera Operator - covers most of the production. Will likely also operate any microphones on a small project such as this. Sound Designer - you might need a separate boom mic guy if the one attached to the camera is insufficient. Editor - covers most of the post-production. Assembles the footage and such into the final cut, if you will. Actors -  hire some actors 'or models who have some ability to act'. Caterers -  Claire or someone else who makes steak slices. Website Designer -  someone who, unlike Travis and I, has actually been taught about web design when they signed up to be taught about web design. This role will actually consist of a graphic designer, who focuses on the looks and frontend stuff, while a separate programmer deal...

Mr Knight hates everything and is currently dying. The man is in a bad way. I feel bad for him having to try and tackle the impossible task of getting Louis to shut up. Legal Issue - something identified within the project that could potentially lead to breaking the law if not addressed. For example a risk assessment is required for any filming. Ethical Issue - something identified within the project that could potentially lead to complaints if not addressed. For example, a lack of diversity in an audio-visual product could lead to complaints that hurt the company involved. The regulatory bodies are in Unit 1 and I do not wish to taint the individuality of Unit 2 by bringing them here unnecessarily. Sorry for any inconvenience caused. Ok fine. Ofcom - Office of Communications Regulates TV, radio and other broadcast media. ipso - Independent Press Standards Organisation Regulates the newspaper and magazine industries. W3C - World Wide Web Consortium International community of member org...

Fun Definitions: Revenue: A term used within business to refer to the income (money coming into the business). Profit: A term used within business to refer to the money made after costs have been paid for.  All money that exceeds the costs. Revenue Stream: Ways in which the company is making money. Enjoy the rest of this blog post being in Satchel:One formatting. Also sponsorships: money paid by other organisations in order for their own brand to be associated with the media product - Raycon sponsoring a YouTube video so the YouTuber promotes their earbuds. Mr Knight is daring to talk about non-media business things. I bet this is because of PEST analysis: franchises. Ok good he's "back to Media" . He's talking about the fact MrSundayMovies is determined to get you to go to bigsandwich.co to watch stuff early. I really feel they don't have the right to complain about people who haven't watched the video saying they're wrong and the film is good when th...

It's Shoe So, clearly, this is - indeed - a brief. As we can see it calls for an advert for 8-14-year-olds to promote some shoes, and as such it needs to be made in such a way so as to appeal to these little scallywags. Research will need to be conducted into what these people like as when I was that age I was already becoming a grumpy old pensioner. Pictured: Me, age 12: But I assume they like optimistic pop music and colourful graphics. They need to think they look very cool in such a way that makes young adults cringe and old people say 'aw'. The problem is that the cool kids these days are too busy vaping in the toilets (Travis). Don't try and be too hip because we will obviously just look incredibly out-of-touch and, to put it bluntly, cringe. In short, don't try and make TikToks. But that doesn't even matter anyway because we're just making one advert we're not an entire marketing department. I've been brainwashed by Fake Chris. Also I thought ...